NYC Bums
March 11th, 2008
The Times Square shuttle has been turned into a giant roll of TP thanks to Cottonelle. It’s pretty impressive how well they were able to wrap the entire interior of the train. However, I still don’t understand the puppy. Is Cottonelle as soft as a puppy? or is it gentle enough to use on a puppy? Who would use Cottonelle on a puppy?
This campaign was launched a couple months ago and is Kimberly-Clark’s (Cottonelle’s parent company) largest marketing campaign in the companies history, expected to reach the $100 million mark. You can read more about it at BrandWeek.
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Have you seen the ads on the cabs? Something about 3 people sharing a cab and your bum thanking you for using cottonelle…
The puppy is from the commercials.. remember when he rounds the corner and crashes into the contonelle?
Man, I’m kind of disappointed that I know that…